Investor relations section

Management

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“My goal at ADAMA is to work with the global team to build the company into a powerhouse in the crop protection industry, a reference point for employees and peers alike.”

Ignacio, a leading crop protection industry expert, has been with ADAMA for 20 years, and part of its Management and Executive Committee for more than a decade. He has been instrumental in crafting and implementing the Company’s global commercial and offering strategy. Prior to his position as CEO, Ignacio was the Executive CCO in charge of the company’s commercial activity in Europe, the Middle East and Africa, and of the IDR (Innovation, R&D and Registration) Division.

He started his career in the Agchem industry in a marketing role in ICI / Zeneca, an agrochemicals business that was later combined with Novartis to form Syngenta. Early in the 90’s, Ignacio joined American Cyanamid where he held several leadership roles, including part of the company’s international division. In January 2001, he caught the attention of ADAMA’s executives and was asked to join the team as the leader of the company’s operations in Spain.

Ignacio holds an M.Sc. in Physics, specializing in automatic calculus, artificial intelligence structure of microprocessors and programming languages, from Universidad Complutense de Madrid.

On a more personal note: Ignacio enjoys classical music, reading, art and all things Real Madrid.

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“My goal at ADAMA is to optimally support the company’s strategy through safeguarding corporate assets, enabling the company at large to deliver on our strategic goals.”

Aviram Lahav joined ADAMA in 2010, as a seasoned executive with both CFO and CEO experience. In 2020, in addition to his role as the Company’s CFO, he assumed the position of Deputy CEO and CEO of ADAMA Agricultural Solutions Ltd, a wholly-owned subsidiary of ADAMA Ltd.

As CFO, Aviram establishes the company’s financial policies and strategies and manages the company’s global financial processes and teams. In his capacity as Chief Risk Officer, he leads the analysis and management of corporate risk. Aviram is a member of the group's Executive Committee, a senior management forum.

Aviram oversees all of the company finances, including the taxation, treasury, economics and accounting departments. He manages senior finance executives in various regions while directly overseeing Adama’s major financial transactions. In addition, he has managed bond fundraising, oversees investor relations and liaises with securities regulatory bodies.

He has worked extensively with Boards of Directors, investment banks, institutional banks in all continents, international accounting and law firms and global investors.

Before joining ADAMA, Aviram served as CEO of Synergy Cables, a publicly traded manufacturing company . He had also served as CFO, COO and eventually CEO of Delta Galil Industries over a span of 11 years. In 2000, he was awarded the Israel CFO of the Year title.

Aviram earned a Practical Engineering Degree in Mechanical Engineering from Tel Aviv University. He earned a BA in Economics and Finance from The Hebrew University in Jerusalem and graduated from the Advanced Management Program at Harvard Business School.

On a more personal note, Aviram enjoys classical music, sports and exercise.

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“What has been important to me throughout all the years I have been working here is that the company does better every year, with growth in every parameter.”

Shaul Friedland has spent his entire career working at, learning from and growing with Adama, beginning in 1978, when he started his career in the company as Field Product Development Manager.

As Chief Commercial Officer, his overall goal is to enhance the growth of the company through an integrated, coordinated global approach, while ensuring tight alignment between the company's marketing and product strategy functions.

As part of his responsibilities, he oversees Adama’s commercial activities in Latin America, including the Brazilian market, as well as in North America and Asia-Pacific, working closely with each regional team to develop growth strategies and efficient processes. Additionally, Shaul is responsible for the Consumer and Professional Solutions (non-crop) activity in the group and oversees the global marketing and product strategy. Shaul is also a member of the group's Executive Committee, a senior management forum.

Prior to becoming CCO, Shaul had served in various positions in the group. After his early Research and Development role in the company, Shaul went on to serve as Head of the company’s Asia-Pacific region, and then Head of the Latin American region. He then served as Head of Global Sales and Marketing before becoming Executive Vice President and Chief Commercial Officer.

Shaul holds a BSc in Agriculture and an MSc in Plant Pathology from the Hebrew University in Jerusalem.

On a more personal note: Shaul plays the piano. If he had an extra hour in the day, he would dedicate it to practicing more. 

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"I am passionate about inspiring an organization to achieve world leading performance in operations and agriculture.” 

Joe Krkoska joined Adama as EVP Global Operations in 2018. He is responsible for overseeing the company’s global operations, including Corporate EHS (Environment, Health and Safety), Manufacturing, Procurement, Supply Chain, Quality, Engineering, and Strategic Projects. He is charged with ensuring the effective and efficient operation of 19 sites around the world.. Joe is a member of the group's Executive Committee, a senior management forum.

Joe brings extensive experience and expertise in the global operations of an agrichemical business. Prior to joining Adama he served as Global Supply Chain Director at Dow AgroSciences for eight years. Furthermore, he had been with the Dow organization for over thirty years, serving in multiple senior positions including Head of Global Formulation & Packaging, Head of External Manufacturing, Site Director, and Business Manufacturing Leader. His career started in R&D, doing process development, scale-up and applied R&D, and also includes large capital expansions and start-ups.

Joe holds a Bachelors degree in Chemical Engineering from Penn State University, along with a number of executive from the Universities of Michigan, Harvard and Thunderbird.

On a more personal note, Joe has a long history of community engagement, serving on numerous charitable boards. His work includes build on Habitat for Humanity projects, community youth programs and school boards. He has also served on various economic development councils, and experienced the importance of partnerships between government, business and non-government organizations. He has served on University Advisory Panels for Engineering and Chemical Engineering, and continues to be actively engaged speaking on innovation.

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“I am a firm advocate of ethics and corporate responsibility across all business and legal entities. All aspects of my work reflect my dedication to these values.”

Michal Arlosoroff joined Adama in 2007, bringing more than 20 years of executive experience in financial, commercial and regulatory issues, including various aspects of capital raising and the capital markets, and complex global commercial transactions.

Michal manages all the Board of Directors' activities and all securities law requirements under the Israeli and the Chinese law, while dealing extensively with all global legal activities related to Adama's 50 subsidiaries around the globe. She is involved in all large M&A transactions the company is a party to as well as large , complex commercial deals. In addition Michal oversees all Intellectual Property and patent aspects in the company, as well as complexed litigation. As part of her role Michal manages a team of experienced lawyers all over the world, as well as a large team of patent attorneys and Trademarks lawyers.

Michal is also in charge of compliance in the group and serves as its Corporate Social Responsibility Officer. 

Prior to Adama, Michal served as Full Partner and General Manager at E.S. Shimron, I. Molho, Persky &Co., one of the most prominent, respected and established law firms in Israel.

Michal holds an LL.B. as well as a B.A. in Political Science and Labor Relations (cum laude) from Tel Aviv University. She also graduated from Harvard Business School the Advanced Management Program (AMP186).

On a more personal note, Michal loves to exercise mainly swimming and running yet her great love is reading books.

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“The mindset of managing People Potential instead of “Human Resources” is more than just a matter of terminology. This mindset is a pre-requisite for recognizing the importance of empowering people to develop and grow, and how doing this will fuel their motivation and engagement alongside the company’s success.”

Mody joined ADAMA in 2010 as the People Business Partner for the Company's Global Resources Division, having supported the integration of all global operations including manufacturing, supply chain, procurement, HSE, and chemical R&D.

He brings nearly 30 years of experience, having held senior People positions at multiple industry leading organizations such as Amdocs and Orbotech, and including four years as the Head of Behavioral Science Unit of the Intelligence Corps of the IDF, having retired from his 20-year military service in the rank of Lieutenant Colonel.

Mody is driven by the mission to help unleash the full potential and capabilities of ADAMA’s people, who he views as the most essential element of the company’s success, from its very beginnings and into the future.

A quote that he finds to be inspiring for his People mission comes from the Isha Foundation: “If you consider a human being as a resource, the nature of a resource is such that if you pick up a resource, we already know its qualities. A human being is a possibility. So, when you get a human being in your hands and if you think this is a resource you will never unfold the genius of that human being. But for this to happen, the People who lead have to set the example, set the atmosphere and set the level of inspiration.”

Mody, holds a BA in Psychology and Criminology, and an MA in Psychology, both from Bar-Ilan University. He is a certified psychologist and has a family and group therapy certificate. Mody is also a graduate of the Harvard Business School Advanced Management Program.

In his spare time, he enjoys reading, jogging, and spending time with his family and friends.

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“China is the third largest and one of the fastest growing crop protection markets in the world, as well as a leading source for innovative development and high-quality manufacturing for the global agrochemical industry. Our effort in China aims to capitalize on the multiple opportunities in this fast-growing market, and to support the China Forward vision of Adama.”

Bringing extensive experience as an executive in the crop protection industry and the agrochemical and chemical sectors, An Liru joined Adama in 2017, following the successful combination of Adama and Sanonda, having played a pivotal role in the integration process.

Prior to his current role, he served as the secretary of the CPC and chairman of CNAC (China National Agrochemical Corporation), and has led the HH and Anpon entities, which are part of the ChemChina group. Under his leadership these entities greatly improved their performance and results.

In his current role, An has overall responsibility for Adama’s China operations, aiming to expand our commercial presence and develop our operational and R&D capabilities, serving both our Chinese and global markets.

Throughout his career, An has drawn great inspiration from the famous African proverb: “If you want to go fast, go alone. If you want to go far, go together.” He believes in the great talent available in China, and that it will contribute much to Adama’s global success.

An holds an MBA and a Master’s degree in Chemical Engineering, and a B.Sc. in Applied Chemistry, all from Nanjing University.

An Liru enjoys badminton, mountain climbing, and reading, especially philosophy.

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“I am driven to continually raise the bar on operational excellence and always go beyond mere compliance. To make this happen we hire the best people and adopt the latest technologies that our market has to offer. This is the key to serving farmer needs and exceeding the expectations of our customers, in China and worldwide.”

David joined ADAMA in 1986, having served in multiple management and development roles. Prior to his current position, he served as Israel VP of Operations and the GM of the ADAMA Makhteshim and ADAMA Agan manufacturing plants. In this role, he implemented the five year plan for the organizations, prepared for the introduction of new products, and ensured the quality of products, production processes, and customer service. Before this role, David served as the Head of International Manufacturing where he established a formulation plant in India and played an active role in establishing ADAMA’s manufacturing presence in China.

In his current role, David is highly invested in bringing to life his vision of ensuring that ADAMA’s manufacturing facilities in China are operating at world-class level, and thereby establishing them as a significant asset for the company.

As VP of China Operations, he is responsible for the operations of the sites, companies, and plants of ADAMA in the country, driving excellence in operations, increasing production cost efficiency, improving product quality, accelerating time-to-delivery, and reducing the company’s environmental footprint.

David holds a BSc in Chemistry and an MBA from Ben Gurion University, with a focus on industrial management.

In his spare time David enjoys travelling and running.

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“We are very focused on excellence in Latin America, regarding multiple areas and functions, including customer service, production, and business execution. We believe that the key to success is to always put the farmer first, to reach as many growers as possible across our diverse and complex market, and to deliver value together with simplicity.”

Carlos joined ADAMA in March 2008, as General Manager of Magan Argentina. In May 2012, his responsibility was expanded to cover the LAS region, which includes Bolivia, Paraguay, Uruguay, and Chile. In his current role, he is responsible for 18 countries, from Mexico to Argentina (excluding Brazil), the commercial activities of seven subsidiaries, and four production plants.

Carlos brings nearly 30 years of experience, having served in multiple leadership and executive roles in the crop protection industry. His approach is marked by customer centricity, a focus on establishing and nurturing an infrastructure for sustainable growth, driving commercial excellence initiatives, and empowering people with opportunities for personal and professional development.

Among the main principles that have always inspired Carlos throughout his career is the firm belief with which he was raised, that one should always do their utmost to seek excellence, and that whatever you do – do it with transparency, honesty, and authenticity.

Carlos holds a BSc in Agronomy, an MBA from the IAE Business School, and an EDP from the Wharton School of Management.

He has always enjoyed playing various sports, having been part of Argentina’s national field hockey team, which he represented at a World Cup championship in Spain. Today, in his spare time, he enjoys rock climbing, skiing, and travelling with his wife and daughter.

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“Our mission in Marketing and Product Strategy is to establish ADAMA’s leadership as a market-driven organization which brings measurable value to our customers and increases profitability for our company.”

As VP of Marketing and Product Strategy, Walter Costa is charged with reinforcing and ensuring consistency of the ADAMA brand, elevating commercial excellence, identifying opportunities for product differentiation, driving marketing digitalization, and building a top-quartile marketing organization.

In the execution of these objectives, Walter leads his teams with the belief that the key components for success are determination, persistence in the face of challenge, and the ability to aggregate and leverage the sum of ideas collected from diverse teams and stakeholders.

Walter joined ADAMA in January 2016, bringing extensive executive experience across commercial, innovation, strategy, and marketing related roles. Prior to joining the company, he served in multiple leadership positions in industry leading agriculture and chemical companies.

Throughout his career, he has developed sustainable business growth strategies and has been consistent in driving superior profit performance. 

Walter holds an Executive MBA from the Wharton School of Business, and an MSc and BSc both in agriculture from the University of São Paulo. 

Among the ideas he finds inspiring is one from former US president, Theodore Roosevelt who said that, “It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena.”

In his spare time Walter enjoys fishing and spending time with his family.

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“I believe that the only way to succeed is to be as close as possible to our customers, to fully understand their needs, how market dynamics impact those needs, and how we can help with unique and simple solutions. Our team is mostly comprised of agronomists, who invest great efforts at building an authentic dialogue with our customers and partners. Everything we do is about nurturing these relationships.”

Yossi) Goldshmidt joined ADAMA in 1996. Throughout the years he served in multiple leadership positions, including Regional Manager for Asia Pacific and General Manager of ADAMA India, which he established and turned into one of the top three companies in the country within five years.

Throughout his more than 30 years in the agrochemical industry Yossi has always been driven by the conviction that only through a journey of learning and experience can one bring the well-honed professionalism that is required to become the solution provider of choice.

Yossi’s leadership is marked by a clear understanding that overcoming the challenge of heading up such a diverse region requires selecting the best talent, with the deepest familiarity of the market, customers, and solutions.

Yossi holds a BSc and MSc in Agronomy from the Hebrew University. In his spare time he likes to travel and visit new destinations around the world and spend time with his family and grandchildren.

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“I believe that the sustainable success of any company rests on two main pillars. On the one hand, it is critical to always be customer-centric, and to provide valuable services and products. And in our case, we are deeply committed to doing this in North America and to enabling the region’s farmers to optimize yields. The other pillar, of course, is the people. And, at ADAMA we continually strive to bring onboard the most talented, dedicated, knowledgeable experts in the market. These, together with a good product strategy, being close to growers, and knowing how to identify opportunities, are the cornerstones of our success.”

As VP of North America, Edgardo heads up ADAMA operations in the US and Canada, with executive responsibility for the operations, marketing, product strategy, regulatory, and finance- and people-related activities in the region.

Throughout his career, Edgardo has consistently taken an approach to management that is strategic and rigorous, while also encouraging teams to dare to innovate.

Edgardo brings more than 24 years of experience in the crop protection industry, including twenty years with ADAMA. Prior to his current role he served as the General Manager of the Andean Region business cluster covering Colombia, Ecuador, Peru, and Venezuela, and was also the region’s CFO for the company. Prior to joining ADAMA Edgardo was with American Cyanamid.

He holds a BA in Economics and an MA in Economics and Economic Development, both from the Universidad de los Andes in Colombia, with the latter through a program led jointly with the UK’s University of Cambridge.

During his spare time, he enjoys spending time with his family, travelling, and he is an enthusiastic golfer and an avid reader.

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“I am driven to bolster our position as the partner of choice in South Europe, for bringing simple solutions that deliver great value to farmers, to grow our leadership in the region, and to make sure that our people are engaged and proud to be part of the ADAMA team.”

As the VP of South Europe Bertrand holds overall P&L responsibilities for the company’s activities in the region, leading the team of 400 who are charged with ensuring that ADAMA’s strategic goals are met. The approach he takes is based on a combination of three components that he believes are essential to success – identifying the segments and crops for which ADAMA can bring a differentiated, added value to farmers; developing and nurturing mutually rewarding relationships with partners, advisers, and distributors; and making sure that his teams have the resources and support to achieve their aspirations.

Bertrand joined ADAMA in 1996 as the Commercial Manager for ADAMA France to build a successful footprint from scratch. Since then he held multiple leadership positions at the company, including CEO of ADAMA France and North European Union Area Manager, driving hundreds of millions of dollars in revenues for the company. Prior to joining ADAMA Bertrand served in multiple management roles in the crop protection sector, including at Schering Agrevo in France .

Throughout his career he has always been inspired by the famous quote from Winston Churchill: “Success is not final, failure is not fatal. It is the courage to continue that counts.”

Bertrand holds an MBA from Insead, a DEUG from METZ University of Economics, and a BA in Chemical Studies from Nancy University.

During his spare time, he likes to read about geography and history, travelling around the world to discover new places and cultures, as well as walking and cycling when at home.

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“There is something unique about working in Operations. In the plants we are a very close-knit team. We have to be – especially with so much relying on ensuring the highest standards of safety. We put safety first and can’t afford anything less than uncompromising collaboration, which also impacts how we ensure the quality of our products and protect the environment. These are broadly consequential goals, which serve as great motivators for being successful at what we do.”

Zvi joined ADAMA in 1980 as a project engineer at Makhteshim, and in 1989 he joined ADAMA Agan as Maintenance Manager, having played a leading role in the rapid development of the ADAMA Agan plant. In 1999 he was appointed to be the Head of Operations and then in 2012, General Manager of ADAMA Agan.

In 2015, Zvi relocated to China to establish ADAMA’s production operations in the country. In 2019, he returned from China to head up ADAMA’s Israel operations.

Throughout his career, Zvi has always believed that being close to the frontline is a cornerstone of Operations success. Every morning he visits the plant floor to engage with the team.

Among the key concepts that drive his leadership is an insight that was provided to him early in his career by his first manager, who told him that effective performance is not grounded in the ability to find the source of a problem, rather it rests in the ability to bring solutions.

Zvi holds a BSc in Mechanical Engineering and an MBA, both from Ben-Gurion University.

In his spare time, he enjoys spending time with his family, listening to classical music, and reading poetry, especial the works of noble laureate Wisława Szymborsk.

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When the winds of change blow, some people build walls, others build windmills (Chinese proverb). “Our professional team works closely with a diverse set of stakeholders to deliver tools, insights, and resources to support on-going activities and future aspirations – we are windmills builders and operators in everything we do.

As VP Finance, Rony is leading ADAMA’s various financial aspects including financial reporting, cash management and financing, budget management, tax planning and economic review and analysis. Rony works closely with the regional and global finance teams, enhancing the alignment and partnership between our finance and business units.

Rony joined ADAMA in 2010 as Head of Global Corporate Communications, building and formulating our communication infrastructure and strategy. In 2012 she took on additional responsibilities in the areas of global business development and became our VP of Business Development and Global Corporate Communications. Rony successfully led our comprehensive rebranding process and was an active contributor to our China integration team. In 2014, Rony was appointed as the CEO of Lycored, our specialty supplement and food ingredients subsidiary where she led a strategic transformation. Rony returned to the ADAMA management team in 2020 as VP Finance.

Rony is passionate about creating and sustaining the foundation for strategic business growth through people, culture and processes. She promotes active listening and authentic conversation, however does not give up on business routines.

Prior to joining ADAMA, Rony served as SVP at the Investment Banking Group of Barclays Capital (formerly Lehman Brothers) in New York and Tel-Aviv.

Rony holds an MBA from Boston University Graduate School of Management summa cum laude and a BA in Business Administration and Comparative Literature from the Hebrew University of Jerusalem.

Rony is married with three children and enjoys reading, horseback riding and the outdoors.

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“ADAMA APAC serves customers in nine countries with nine different cultures and languages. The key to succeeding in such a diverse and complex market, and to building a strong foundation for growth – is our people. It is our goal to constantly attract the industry’s best people and to make sure that we all live by our company’s great values, and – of course – have fun. We have a great opportunity for growth in the region – and I see our people as playing a strategic role in making that happen.”

David Peters joined ADAMA Australia in 2004 as the General Manager of Sales. In 2007 he was appointed Managing Director, charged with the responsibility for the growth and success of the Australia and New Zealand business.

David brings over 30 years of experience in the agriculture industry. Prior to joining ADAMA, he held a tenure of 17 years with Landmark, Australia’s largest distributor, having served in various leadership roles including General Manager of Procurement.

In his current role at ADAMA, David is focused on ensuring growth for the company through differentiation and innovation, not only in the product offering, but in everything the APAC team does. This includes ensuring that every engagement with customers is personalized to their specific needs, supporting partners with close attention, and ensuring that the broadly dispersed, yet highly connected team is always motivated to outperform both internal and external expectations.

In his spare time David enjoys being with his family, exercising, watching sports – especially Australian rugby, playing golf, reading the paper with a good cup of coffee, and listening to music.

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“At ADAMA, product development always starts with working closely with farmers to determine their needs. This farmer centricity, our cutting-edge facilities and production capabilities, along with the industry’s top researchers and scientists, and our partnerships with academic institutions, enables us to develop and bring to market, more effective solutions in a shorter time. Ultimately, this combination is what helps us ensure that we provide the right solutions at the right time for farmers, and serves as the foundation for our leading market position.”

As head of Innovation, Development, Research and Regulatory Affairs (IDR), Elad is responsible for aligning the company’s portfolio efforts across Product Development, Chemical R&D, Delivery & Formulation and Regulatory Affairs. Among his organization’s main objectives is the assessment and development of new chemical processes for active ingredients, new mixture and formulations and new technologies.

Elad is driven both by the belief that ADAMA’s growth is greatly dependent on the success of the company’s R&D efforts and internal IDR capabilities, as well as by the mission to create an advanced industrial R&D, which combines the needs and market understanding of industry researchers with academic scientific research.

Elad joined ADAMA in 1999 as Head of R&D of Agan Aroma and Fine Chemicals. He then served as COO of Agan Aroma and Fine Chemicals and CEO of Negev Aroma. Thereafter, he assumed the role of Head of Global Chemical R&D alongside his roles in Aroma. In August 2014 he was appointed VP of Innovation, Development, Research and Regulatory Affairs.

Elad holds a PhD in Chemistry from the Hebrew University of Jerusalem.

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“Brazil is the largest and one of the fastest growing crop protection markets in the world. Moreover, as a leading producer of core crops it also holds a strong position globally in the export of food, feed, and fiber. Our goal for the company in Brazil is to ensure ongoing growth by continually providing farmers innovative solutions and by supporting their effort to enhance yields.”

Bringing extensive experience in the crop protection industry, Romeu Stanguerlin joined ADAMA in June 2014 as Marketing Director, and since April 2019 has been leading the company’s operations in Brazil.

Prior to joining the company, he served at Syngenta for over twenty years, holding various leadership roles across multiple regions and countries, including Head of Marketing for the Andean, Caribbean and Central America Region, Head of the Commercial Unit in the Czech & Slovak Republics, as well as leading marketing, strategic planning, and sales in Brazil.

In his current role, Romeu is charged with the overall responsibility for ADAMA’s operations in Brazil, focusing on driving growth, implementing differentiated financial and marketing strategies, and enabling R&D innovation.

As based on his rich background across diverse markets and cultures, he deeply believes in the power of people development for creating great companies, and always says that “strength lies in our differences, not in our similarities.”

Romeu holds a degree in Agricultural Engineering and an MBA in Marketing & Administration from the Fundação Dom Cabral in Brazil.

During his spare time, he enjoys playing soccer, walking, and traveling with his family.

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“This is a broadly diverse region with very many different needs. This is why take such great care to be as close as possible to the farmers & their channel partners here, to understand the impact of local market, environmental, and regulatory dynamics on their day-to-day. Feeding those insights back into product design is part of what makes our portfolio offering so relevant & powerful.”

Rob joined ADAMA in 2000 to establish the company’s UK subsidiary. After initially serving as Commercial Manager, he was appointed to the position of Managing Director of ADAMA UK, carrying the business to a leading industry position. In 2019, after nine years of serving as GM of ADAMA US and then VP ADAMA North America, he was appointed to his current role, VP North Europe. 

Rob believes that there are no short-cuts to success, when aiming to bring value to farmers and to bolster the company’s unique position in the market. Rather, achieving these goals requires discipline, close monitoring, investing in the team, and acquiring diversely professional talent for expanding into new areas.

Throughout his career, Rob has been inspired by Mohandas Gandhi’s quote: “be the change you want to see in the world.” He believes that to be an effective leader you need to be authentic, congruent, and to always lead by example.

Rob has published research in plant biochemistry, holding a BSc in Biology, specializing in crop protection, and a Research Doctorate in Biochemistry, both from Nottingham Trent University.

He spends his spare time with his wife and five children, cooking outside and going for walks, as well as cycling and supporting his favorite football club from his native Liverpool.