Investor relations section



Chen Lichtenstein joined Adama in 2006 and most recently served as its Deputy CEO in charge of China Integration, as well as President and CEO of ChemChina's strategic business division – China National Agrochemical Corporation (CNAC), Adama’s parent company. In these roles, he has been integral to expanding Adama’s global footprint. Prior to that, Chen established and ran the Company’s Global Resources Division, integrating all global operations including manufacturing, supply chain, procurement and R&D. Earlier in his career, he headed Adama's corporate development and capital markets activities. Before joining Adama, Chen served as Executive Director of Investment Banking at Goldman Sachs in New York and London. He holds joint doctoral degrees from Stanford University's Graduate School of Business and School of Law, and B.Sc. (Physics) and LL.B. from the Hebrew University of Jerusalem.


“My goal at Adama is to optimally support the company’s strategy through safeguarding corporate assets, enabling the company at large to deliver on our strategic goals.”

Aviram Lahav joined Adama in 2010, as a seasoned executive with both CFO and CEO experience. As CFO, Aviram establishes the company’s financial policies and strategies and manages the company’s global financial processes and teams. In his capacity as Chief Risk Officer, he leads the analysis and management of corporate risk. Aviram is a member of the group's Executive Committee, a senior management forum.

Aviram oversees all of the company finances, including the taxation, treasury, economics and accounting departments. He manages senior finance executives in various regions while directly overseeing Adama’s major financial transactions. In addition, he has managed bond fundraising, oversees investor relations and liaises with securities regulatory bodies.

He has worked extensively with Boards of Directors, investment banks, institutional banks in all continents, international accounting and law firms and global investors.

Before joining Adama, Aviram served as CEO of Synergy Cables, a publicly traded manufacturing company . He had also served as CFO, COO and eventually CEO of Delta Galil Industries over a span of 11 years. In 2000, he was awarded the Israel CFO of the Year title.

Aviram earned a Practical Engineering Degree in Mechanical Engineering from Tel Aviv University. He earned a BA in Economics and Finance from The Hebrew University in Jerusalem and graduated from the Advanced Management Program at Harvard Business School.

On a more personal note, Aviram enjoys classical music, sports and exercise.


"I am passionate about inspiring an organization to achieve world leading performance in operations and agriculture.”

Joe Krkoska joined Adama as EVP Global Operations in 2018. He is responsible for overseeing the company’s global operations, including Corporate EHS (Environment, Health and Safety), Manufacturing, Procurement, Supply Chain, Quality, Engineering, and Strategic Projects. He is charged with ensuring the effective and efficient operation of 19 sites around the world.. Joe is a member of the group's Executive Committee, a senior management forum.

Joe brings extensive experience and expertise in the global operations of an agrichemical business. Prior to joining Adama he served as Global Supply Chain Director at Dow AgroSciences for eight years. Furthermore, he had been with the Dow organization for over thirty years, serving in multiple senior positions including Head of Global Formulation & Packaging, Head of External Manufacturing, Site Director, and Business Manufacturing Leader. His career started in R&D, doing process development, scale-up and applied R&D, and also includes large capital expansions and start-ups.

Joe holds a Bachelors degree in Chemical Engineering from Penn State University, along with a number of executive from the Universities of Michigan, Harvard and Thunderbird.

On a more personal note, Joe has a long history of community engagement, serving on numerous charitable boards. His work includes build on Habitat for Humanity projects, community youth programs and school boards. He has also served on various economic development councils, and experienced the importance of partnerships between government, business and non-government organizations. He has served on University Advisory Panels for Engineering and Chemical Engineering, and continues to be actively engaged speaking on innovation.


“My goal at Adama is to work with the global team to build the company into a powerhouse in the crop protection industry, a reference point for employees and peers alike.”

As Chief Commercial Officer, Ignacio strategizes based on the company's unique capabilities with the aim of implementing a holistic commercial approach which supports the creation of a valuable, differentiated product portfolio, a unique brand, and a customer oriented approach. As the executive in charge of the company’s commercial activity in Europe, the Middle East and Africa, and of the IDR (Innovation, R&D and Registration) Division, a large part of his role is to align the demand creation units in the different markets he oversees and the demand fulfillment units in development and registration in the headquarters. Ignacio is also a member of the group's Executive Committee, a senior management forum.

Ignacio has been with Adama for over 10 years and has more than two decades of experience in the Agchem industry. Prior to joining Adama he has served in various management roles in such companies as Syngenta, American Cyanamid and others.

Ignacio holds an M.Sc. in Physics, specializing in automatic calculus, artificial intelligence structure of microprocessors and programming languages, from Universidad Complutense de Madrid.

On a more personal note: Ignacio enjoys classical music, art and all things Real Madrid.


“What has been important to me throughout all the years I have been working here is that the company does better every year, with growth in every parameter.”

Shaul Friedland has spent his entire career working at, learning from and growing with Adama, beginning in 1978, when he started his career in the company as Field Product Development Manager.

As Chief Commercial Officer, his overall goal is to enhance the growth of the company through an integrated, coordinated global approach, while ensuring tight alignment between the company's marketing and product strategy functions.

As part of his responsibilities, he oversees Adama’s commercial activities in Latin America, including the Brazilian market, as well as in North America and Asia-Pacific, working closely with each regional team to develop growth strategies and efficient processes. Additionally, Shaul is responsible for the Consumer and Professional Solutions (non-crop) activity in the group and oversees the global marketing and product strategy. Shaul is also a member of the group's Executive Committee, a senior management forum.

Prior to becoming CCO, Shaul had served in various positions in the group. After his early Research and Development role in the company, Shaul went on to serve as Head of the company’s Asia-Pacific region, and then Head of the Latin American region. He then served as Head of Global Sales and Marketing before becoming Executive Vice President and Chief Commercial Officer.

Shaul holds a BSc in Agriculture and an MSc in Plant Pathology from the Hebrew University in Jerusalem.

On a more personal note: Shaul plays the piano. If he had an extra hour in the day, he would dedicate it to practicing more.


“China is the third largest and one of the fastest growing crop protection markets in the world, as well as a leading source for innovative development and high-quality manufacturing for the global agrochemical industry. Our effort in China aims to capitalize on the multiple opportunities in this fast-growing market, and to support the China Forward vision of Adama.”

Bringing extensive experience as an executive in the crop protection industry and the agrochemical and chemical sectors, An Liru joined Adama in 2017, following the successful combination of Adama and Sanonda, having played a pivotal role in the integration process.

Prior to his current role, he served as the secretary of the CPC and chairman of CNAC (China National Agrochemical Corporation), and has led the HH and Anpon entities, which are part of the ChemChina group. Under his leadership these entities greatly improved their performance and results.

In his current role, An has overall responsibility for Adama’s China operations, aiming to expand our commercial presence and develop our operational and R&D capabilities, serving both our Chinese and global markets.

Throughout his career, An has drawn great inspiration from the famous African proverb: “If you want to go fast, go alone. If you want to go far, go together.” He believes in the great talent available in China, and that it will contribute much to Adama’s global success.

An holds an MBA and a Master’s degree in Chemical Engineering, and a B.Sc. in Applied Chemistry, all from Nanjing University.

An Liru enjoys badminton, mountain climbing, and reading, especially philosophy.


“I am a firm advocate of ethics and corporate responsibility across all business and legal entities. All aspects of my work reflect my dedication to these values.”

Michal Arlosoroff joined Adama in 2007, bringing more than 20 years of executive experience in financial, commercial and regulatory issues, including various aspects of capital raising and the capital markets, and complex global commercial transactions.

Michal manages all the Board of Directors' activities and all securities law requirements under the Israeli and the Chinese law, while dealing extensively with all global legal activities related to Adama's 50 subsidiaries around the globe. She is involved in all large M&A transactions the company is a party to as well as large , complex commercial deals. In addition Michal oversees all Intellectual Property and patent aspects in the company, as well as complexed litigation. As part of her role Michal manages a team of experienced lawyers all over the world, as well as a large team of patent attorneys and Trademarks lawyers.

Michal is also in charge of compliance in the group and serves as its Corporate Social Responsibility Officer.

Prior to Adama, Michal served as Full Partner and General Manager at E.S. Shimron, I. Molho, Persky &Co., one of the most prominent, respected and established law firms in Israel.

Michal holds an LL.B. as well as a B.A. in Political Science and Labor Relations (cum laude) from Tel Aviv University. She also graduated from Harvard Business School the Advanced Management Program (AMP186).

On a more personal note, Michal loves to exercise mainly swimming and running yet her great love is reading books.


“Two key values lead me through my adult life: Humane and Professionalism, in that order of importance. People are the most valuable asset we have and the way they behave and collaborate is crucial to our success. Professionalism is the ideal of excellence inevitable for striving and sustainable business. As leaders, our role is to inspire, motivate, guide and nurture our people and mange carefully our resources and make us better.”

Dani Harari joined Adama in 2010. With childhood roots in a collective farm that his grandfather founded, Dani joined Adama after serving 32 years in the Israel Defense Forces holding the rank of Brigadier General. In his last position Dani served four years as commander of Unit 8200, the elite technology unit of the Intelligence Corps.

In his role as head of Strategy, Dani is responsible for the design of Adama's yearly and long-term work plans processes, as well as Business Intelligence and the competitive landscape of the AgChem industry.

As the executive manager in charge of Resources, Dani oversees the HR unit, as well as the IDT (Information and Digital Technologies) division. With the background of high technology, he supervises the Digital platforms and Services unit, as well as innovative partnerships with AgTech companies.

His multifaceted responsibilities encourage valuable cross-department integration and collaboration.

Dani holds B.A. in Arabic Language and Literature, M.A. in Middle Eastern Studies, and M.A. in Political Science and National Security.

Dani Holds The National Award of Israel Defense.

Dani is married with two grown children, and he enjoys football, especially when Barcelona FC is playing.


Shiri Ailon joined Adama in 2005 in the Corporate Development and M&A team. As Executive Director of Head of Corporate Development, Shiri managed all the mergers and acquisitions at Adama. In 2011 China National Agrochemical Company (CNAC) acquired 60 percent of Adama and Shiri has led the integration process with CNAC's four Agchem/Chemical entities. In 2014, she was appointed VP Corporate Development and China Integration and on July 2014 relocated with her family to Beijing to execute the acquisition of the China entities and their integration with Adama. Prior to joining Adama, Shiri was an Associate Attorney at Erdinast Ben-Nathan & Co. Shiri has an MBA from Oxford Business School (SBS) and LLB. from Tel Aviv University magna cum laude.


Dr. Gerhard Ahlers joined Adama with the acquisition of FCS in the year 2002. Before becoming the VP, North Europe, Gerhard was the managing director of ADAMA Deutschland GmbH, formerly FCS in Germany and Austria with the responsibility of managing all Adama businesses in these countries.

Before joining FCS in 2001 Gerhard held various positions in Aventis Crop Science, AgrEvo and Hoechst, summing up to more than 25 years of experience in the Ag-Chem, Biotech and Fertilizer industry. Starting in 1986 as a field advisor in Germany he was promoted to a branch manager in 1987. After having served a short time in the central marketing department of Hoechst, Gerhard joined the Spanish Hoechst subsidiary 1992 as head of marketing and development. In 1993 he was appointed as country head of the Ag- business in Malaysia.

After five years abroad Gerhard returned to the Headquarter in Germany in 1997 and took over the responsibility for the entire AgrEvo sugar beet business. Later he was appointed as global business development manager output traits in Aventis.

Gerhard holds a PH.D in Agriculture (crop production and plant breeding) and a master's degree in Agriculture from the University of Bonn.


Mody Benaiah joined Adama in 2010 as the People Business Partner for the Company's Global Resources Division supporting the integration of all global operations including manufacturing, supply chain, procurement and chemical R&D. Prior to joining Adama, Mody served as the VP Human Resources for Careline cosmetics company, a subsidiary of Perrigo Co. (Agis Industies) where we was deeply involved in FDA approvals for production sites as well as a buy-out process of Careline to Emilia. Before Careline, Mody was also the VP Human Resources for the ROW Division at Amdocs, Inc., the market leader in software and services for service providers in the communications, media and entertainment industry. Mody retired from the Israel Defense Forces after 20 years of service, holding the rank of Lieutenant-Colonel and serving as the Head of Behavioral Science Unit of the Intelligence Corps. Mody holds a B.A. in Psychology and Criminology, an M.A. in Psychology from Bar-Ilan University and is a member of the Israel Psychological Association. In addition Mody holds two Diplomas: Ombudsman ship, Haifa University and Group Counseling, Tel-Aviv Seminar.


David Ben Simon joined Adama in 1986 and proceeded to work in a variety of management and development roles within the company. Between 2010-2013, David was the Head of International Manufacturing. As part of this role, he set up a formulation plant in India and took an active and role in learning and analyzing the manufacturing capabilities in China. In February 2013 he was appointed CEO of ADAMA Makhteshim and has led the company in implementing a five year plan, preparing the introduction of new products, ensuring product quality as well as the quality of the production process, and the high level of service to customers worldwide. In October 2014, he was appointed Israel VP Operations and CEO of plants in Israel - ADAMA Makhteshim and ADAMA Agan.

He holds a BSc in Chemistry and a Masters in Industrial Industrial Management (MBA) from Ben Gurion University of the Negev.


Carlos Danilowicz joined Adama in March 2008, as General Manager / CEO of Magan Argentina. In May 2012, his responsibility was expanded on to the LAS Region (Bolivia – Paraguay – Uruguay – Chile ). Carlos holds a B.Sc in Agronomy, a Master in Business Administration from IAE Business School and an EDP from Wharton School of Management.


Walter Costa joined Adama in January 2016 as the VP of Marketing and Product Strategy. For the past sixteen years Walter held positions spanning commercial, innovation, strategy & marketing areas for the Ag Solutions Division of FMC Corp, a Fortune 500 diversified chemical company. His most recent position at FMC was Integration Director, tasked with leading integration of FMC's US$1.8 billion acquisition of Cheminova across Latin America.

His previous position at FMC was General Business Director, responsible for FMC Agricultural Solutions Brazil's Sales, Marketing, Strategy, Business development, Innovation & Finance functions. During his career, Walter developed a track record of driving superior profit performance; developed sustainable business growth strategies and managed leading teams in the US and Brazil.

Walter holds an Executive MBA from Wharton, Business School, a Master of Science / Agriculture and a Bachelor of Science /Agriculture from the University of Sao Paulo.


Yossi (Josef) Goldshmidt joined Adama in 1996 and brings with him over 30 years of experience in the agrochemical industry. Most recently he served as the President and CEO of Adama India. In this role, he found and built Adama India to be one of the top three companies in the country within just five years. Previously, Yossi served as Regional Manager for the Asia & Pacific region. Earlier to that Yossi held the position of Global Fungicides Products Manager, based in Israel. Before joining Adama, Yossi was Product Manager & Agronomist at Luxemburg Chemicals. Yossi holds a B.Sc. and M.Sc. in Agronomy from the Hebrew University.


Rodrigo Gutierrez joined Adama in early 2011 as the CEO of Adama Brazil. Rodrigo has a long career in the Crop Protection and Seeds business. He started his career in a small irrigation company and later worked in Sales, Marketing and Strategy in Monsanto and Bayer CropScience. Prior to Adama, Rodrigo was the CCO of a transformation process in a small seeds company that was bought by a private equity fund. Rodrigo has a bachelor degree in Agronomical Engineering from the University of São Paulo in Brazil.


“I am driven to bolster our position as the partner of choice in South Europe, for bringing simple solutions that deliver great value to farmers, to grow our leadership in the region, and to make sure that our people are engaged and proud to be part of the ADAMA team.” As the VP of South Europe Bertrand holds overall P&L responsibilities for the company’s activities in the region, leading the team of 400 who are charged with ensuring that ADAMA’s strategic goals are met. The approach he takes is based on a combination of three components that he believes are essential to success – identifying the segments and crops for which ADAMA can bring a differentiated, added value to farmers; developing and nurturing mutually rewarding relationships with partners, advisers, and distributors; and making sure that his teams have the resources and support to achieve their aspirations. Bertrand joined ADAMA in 1996 as the Commercial Manager for ADAMA France to build a successful footprint from scratch. Since then he held multiple leadership positions at the company, including CEO of ADAMA France and North European Union Area Manager, driving hundreds of millions of dollars in revenues for the company. Prior to joining ADAMA Bertrand served in multiple management roles in the crop protection sector, including at Schering Agrevo in France. Throughout his career he has always been inspired by the famous quote from Winston Churchill: “Success is not final, failure is not fatal. It is the courage to continue that counts.” Bertrand holds an MBA from Insead, a DEUG from METZ University of Economics, and a BA in Chemical Studies from Nancy University. During his spare time, he likes to read about geography and history, travelling around the world to discover new places and cultures, as well as walking and cycling when at home.


Zvi Manor joined Adama Agan in 1989 as Maintenance Manager; in 1995 became Technical Director; in 1999 Head of Operations and was then appointed General Manager in 2012. Prior to joining Adama Agan, Zvi served as Technical Director at TGL Rubber Industries from 1986 and Project Engineer at Makhteshim Chemicals Works from 1980. Zvi holds a B.Sc. in Mechanical Engineering and an M.B.A. from Ben-Gurion University.


David Peters joined Adama Australia in 2004 as the General Manager of Sales based in Sydney. In 2007 David was appointed Managing Director where he was responsible for the growth and success of the Australian and New Zealand businesses. David’s background in the agriculture industry spans over 30 years. Prior to joining Adama, David spent 17 years with Australia’s largest distributor (Landmark) where he held various roles across the business culminating in General Manager of Procurement for all agricultural inputs. David currently serves on the board of directors of Croplife Australia.


Elad joined Adama in 1999 as Head of R&D of Agan Aroma and Fine Chemicals. He then went on to serve as COO of Agan Aroma and Fine Chemicals and CEO of Negev Aroma (Ramat Hovav ). Elad then assumed the role of Head of Global Chemical R&D alongside his roles in Aroma.

In August 2014 he was appointed as VP of Innovation, Development, Research and Regulatory Affairs.

Elad holds a Ph.D. in Chemistry from the Hebrew University of Jerusalem.


Rob Williams, born in Liverpool, England, joined Adama in 2000. Rob joined the U.K. subsidiary where he designed the company from scratch as the Commercial Manager. He then became the Managing Director, carrying the business to a leading position in the industry. In 2010, he left the UK as Managing Director to become the CEO of Adama North America. Rob’s industry background began on the development team at Ciba Geigy after which he transitioned into sales, garnering three years’ sales experience. Later he worked as Key Account Leader for Novartis. He maintained this position for two years before joining Adama. Rob graduated as a Biologist specializing in crop protection with published research in plant biochemistry from Nottingham Trent University, graduating with Honors.